Tommy Hilfiger, How to Make Your Brand Successful on a Sub-Channel Like debrand.ro
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According to the reports, Tommy Hilfiger is up for trade.
As of this writing, a number of vibrant clothing companies and investment groups are considering buying the Tommy Hilfiger firm.
Without a doubt, Tommy is one of the top clothing companies in the world.
According to reports, it is becoming more fashionable in Europe, which should more than offset any slowdown in the rise of its portion of the US request.
The circumstance that should be fascinating is as follows:
- According to rumours, Wal Mart is open to negotiating with Tommy’s prospective buyer.
- Wal Mart would like to carry Tommy Hilfiger clothing and other accessories.
- But having their brand sold by a public discount store would present a problem for a Tommy customer.
- If customers can purchase the brand at a discount from Wal Mart, would it lose its cache as a top brand?
- Any reliable customer would cease purchasing Tommy clothing from department shops if they could do so at a reduced price from Wal Mart.
- As a result, Tommy Hilfiger clothing would no longer be carried by department shops.
- Why would Tommy Hilfiger risk losing its department store accounts by doing business with Wal Mart?
- So that’s what I would do if I were in charge of brand operations.
- I would limit any clothing that Wal Mart would sell to the more affordable Tommy Hilfiger clothing.
- Department stores would only carry the higher end clothing, let’s suppose that it costs $30 or more.
- With the help of my plan, Wal Mart would be able to carry a strong brand and improve its sales.
- Since more customers would be exposed to the brand, department shops would benefit.
- These visitors will need to go to a department shop if they intend to purchase the higher end Tommy clothing.
The tommy hilfiger barbati would also benefit since it would close more transactions with these new customers in addition to the relationships it already has with Wal Mart.